Thinking » Tags » The Watsons
The Council of Public Relations Firms launched the first version of RFP Builder; a web application that guides prospective PR firm clients through the process of selecting the right firm. Our new case study has the details.
Acelero Learning released the new version of their public website. Built on CitySoft Community Enterprise, the site includes a new Head Start Resource Center with self registration, a custom news channel with improved formatting, and a custom jQuery-powered slideshow on the home page that offers all the elegance of Flash without the overhead or maintenance costs.
YAMI-U and the resulting campaign, No LOL in HIV, was featured in an article in the New York Times. We led the web component of this campaign, working closely with the youth advocates and the creative directors, The Watsons.
Since last Wednesday, I’ve been hunkering down at the Hilton Garden Inn in Washington, D.C., leading the web component of Cable Positive’s Youth AIDS Media Institute University (YAMI-U). The purpose of this 7 day program has been to develop and produce a multi-platform social advocacy HIV/AIDS awareness marketing campaign, working with about 20 young adults already active in various HIV/AIDS awareness campaigns.
Over the past week, we developed an overarching campaign theme that individual YAMI-U teams have translated into public service announcements that will be carried nationwide, a series of print ads, an interactive text messaging campaign, and, yes, an engaging and integrated web presence.
Museums in the Park, a website we developed in collaboration with our brilliant creative partners at the watsons, has been featured on the WordPress Showcase. Museums in the Park markets ten popular metropolitan museums in Chicago, and features a password protected member area where staff and board members access important documents and updates.