Thinking: Our Blog
Latitude Insights might be located down under, but when it comes to consumer research they’re located at the top of their field. As an early embracer of technology, Latitude has been able to leverage new tools to collect richer consumer insights and engage their study participants in fresh ways. Oomph has been working with the Australian company for four years, supporting them in their ongoing mission to offer clients the latest in qualitative and quantitative research technology.
In 2009, the Latitude team asked Oomph to create a multi-site framework that would give them more than just the capacity to host a large number of unique micro-sites, but also the power to independently add customized community sites on a regular basis and in a timely manner.
“This was an exciting time for Latitude, as we were preparing to launch a large-scale technical project of huge importance to the business,” says Marcail Arbuthnot, Research Manager at Latitude. “We were seeking a trusted partner that would work closely with us on our immediate project needs, as well as into the future.”
She says Oomph was the right decision.
“The Drupal-based community platform has enjoyed widespread take-up throughout our business, has provided Latitude with a competitive edge within the Market Research Industry and is delivering a healthy return on investment,” says Arbuthnot.
Since then, Latitude has continued their relationship with Oomph, choosing us as their go-to agency when it comes to maintaining and improving their community of sites. Most recently, we added private sharing tools to the framework that are designed to act like familiar social media sharing tools, but that are housed completely within Latitude’s framework. Using these tools, research participants, who are the end users, can comment or upload images or video to a community site. These tools are also easily managed by a site moderator so that he or she can, for example, hide comments from a participant until the participant has commented on the topic. We also built a broadcast tool allowing a moderator to “publish” a specific thread or invite users to “subscribe” to a specific thread.
Features like these help Latitude stay ahead of a changing industry. We continue to feel honored to have been selected as a partner in their mission. For more details about the Latitude Insights project, visit our Portfolio.
Interactive One and Oomph teamed up on iOne’s enterprise migration to WordPress.com VIP, a decision that has already seen a great return for iOne and its audience. Today on VIP’s site, read about the story as told by our friend Grant Cerny, Senior Vice President Products, Operations and iOne Studios. Here, he talks about why he chose WordPress.com VIP and the impact of a responsive design, and about the positive changes these decisions have made for their 70+ network of sites, particularly in the area of mobile user engagement.
“We needed agility, we needed stability, and we needed security. We’ve got all three of those now with WordPress.com VIP, so now we can focus on the business part of our business instead of the infrastructure.”
– Grant Cerny, Senior Vice President Products, Operations and iOne Studios (Courtesy WordPress.com VIP)
Read more about Oomph’s involvement in our iOne Case Study.
Radar Online, a 24/7 entertainment website, is the most recent online publication to get a facelift from American Media, Inc.—and AMI chose Oomph as the digital surgeons for the procedure.
AMI asked Oomph to implement a new site design they’d drafted in-house, but they needed more than just a front-end polish. Essentially, they wanted us to rebuild the site and give it a new, stronger infrastructure capable of handling high traffic while maintaining reliable, efficient performance. Our discovery team recommended WordPress.com VIP as the choice content management platform for the new Radar Online. As part of the move, we migrated nearly half a million records, including 50,000 image galleries, from their old system to WordPress. We also improved the user experience with the implementation of a cleaner, more attractive front-end appearance.
Oomph’s team of developers did something else unique for Radar: By maintaining the very same URL structure, wherever possible, we helped them avoid the blips in SEO retention that tend to happen when a site moves to a new CMS. Finally, we staffed the Radar Online launch—something we consider to be one of the most important parts of any project. Oomph team members were on-site alongside Radar staff to provide quality assurance and real time problem solving, which not only helped their team feel more secure on such an important day, but also provided a level of crisis management training that they could draw from in the future.
Our collaboration with AMI and Radar is just the beginning of this relationship. The Oomph team is already at work on another major AMI site.
Cupid is going to be wicked busy today. But, he’s not the only one. Today, Oomph is at Worcester Polytechnic Institute for their Summer Internship and Career Fair, where we hope to do some matchmaking of our own—of the job variety.
We’ve got the red Oomph table set up complete with red hot candy and even hotter developer jobs and internship opportunities. We’re told nearly 2,000 students will come through the Sports and Recreation Building this afternoon, all on the lookout for their soulmate company.
I will be tweeting live from the fair throughout the day via @oomphinc and sharing some photos on Facebook. For those of you following along at home, remember you, too, can apply to join the Oomph team.
Happy Valentine’s Day from Oomph!