Since last Wednesday, I’ve been hunkering down at the Hilton Garden Inn in Washington, D.C., leading the web component of Cable Positive’s Youth AIDS Media Institute University (YAMI-U). The purpose of this 7 day program has been to develop and produce a multi-platform social advocacy HIV/AIDS awareness marketing campaign, working with about 20 young adults already active in various HIV/AIDS awareness campaigns.
Over the past week, we developed an overarching campaign theme that individual YAMI-U teams have translated into public service announcements that will be carried nationwide, a series of print ads, an interactive text messaging campaign, and, yes, an engaging and integrated web presence.
Since getting the client sign off on our leg of the campaign, YAMI-U Team Web has spent the last 5 days writing copy, coordinating graphic elements with the print team, setting up social network links, and yes, building a website from scratch. The site, built on WordPress and finished just a few hours ago, includes a design that’s tightly integrated with the overarching campaign, streaming versions of the PSAs, more than a dozen pages of informational content, access to integrated Twitter, Facebook, and MySpace networks, and interactive features to get the word out ranging from eCards to a pop quiz that lets you share your score with friends. You can check out the website now!
Cable Positive will be hosting a press conference at 3:30 pm to announce and formally kick off the new campaign: “No LOL in HIV”. We’ve set up a live web stream that is available on their website; be sure to tune in and learn more about YAMI-U and the new campaign!
Check back on our blog soon for YAMI-U photos and more “behinds the scenes” on this rapid web development project.
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