Mobile-optimized websites have been on our radar for a couple of years, and while we’ve devoted some time for research and prototyping, until now, clients rarely considered mobile an important part of their overall web strategy. But since our e-calendars virtually flipped to 2009, we’ve had several clients revisit the mobile web question, and have already queued up a couple of exciting projects.

Some of our partners have been hard at work making their systems mobile friendly. Salesforce.com has a fabulous native iPhone application. Ning recently released an iPhone optimized version for their social networks. WordPress, one of our most popular content management platforms, has released an iPhone application for managing posts and offers several plug-ins for basic mobile blog views.

In a blog post about the progress of the mobile web this morning, Jakob Nielsen says that the Mobile Web of 2009 = the Desktop Web of 1998. Think about that for a minute. In 1998 there was no YouTube. Google didn’t exist yet, nor did Salesforce.com.

Seems to us, there’s work to be done.

What do you think?

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Christopher Murray

By Chris Murray

President

Chris has started several companies and been involved in sales, marketing, and product development strategy for several others. He has spent nearly fifteen years working with web technologies on projects of all shapes and sizes.

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Oomph is a full-service digital agency providing strategy, design & development and a host of other web services. A leader in WordPress and Drupal implementation, Oomph pushes the boundaries of today’s web platforms. Oomph has a diverse portfolio of non-profits, international corporations and publications. Team Oomph is always thinking creatively about the digital world. Oomph is located in Providence and Boston.