Design and develop retail bakery website to reflect clean, California-style branding while providing modern-standard functionality to appeal to and attract customers.
- Crafted an original site design to capture the essence of the bakery’s quality organic products, and the West Coast-style of its owners with inspiration from the bakery’s interior design elements and the RISD student-designed logo.
- Used a fresh, natural color palette along with ample white space to create a modern Zen feel.
- Built site using WordPress and included modern standards such as a changing image gallery via NextGen, and a live Facebook feed for showcasing daily specials, announcements and customer feedback.
- Produced corresponding print pieces including series of ads, the bakery menu, signage, labels and business cards.
- Established end-to-end branding for Wildflour by uniting characteristics of quality products, interior design, logo and business mission.