NBC News – theGrio.com www.thegrio.com

Website redesign, socialization and data migration from Moveable Type to WordPress for NBC News’ theGrio.com

Objective

Migrate all content from Moveable Type to the WordPress.com VIP platform; Redesign the site to create a lighter, fresher feel to attract female readership; Incorporate social media features to enhance the sharing of news articles, pictures and video; Simplify author and editor workflow.

Highlights

• Migrated over 20,000 posts and images from Moveable Type to WordPress and redirected all legacy URL’s to the new URL structure for SEO retention
• Developed a photo gallery system for ease of publishing and ability for end-users to navigate without full page refresh
• Completed iterative design process from mood boards to wireframes to full site designs, resulting in a new look that addresses client objectives for a clean, female-friendly and sharable site
• Optimized content-heavy pages to load faster than the average site on WordPress.com through an extensive use of caching
• Built custom mobile theme for easy content access on mobile devices including advertising and social sharing capabilities