Using Ning as a platform and “Chirp!” as it’s name, we worked with FIRST’s marketing department to do for their staff what they promise to their members: build successful relationships. In a world where social networking is everywhere, could it work and even thrive within a company? We think we can declare a definitive Yes. From the CEO’s message to his staff about his upcoming trip to the Carribean to a fancy dual stroller for sale, to new employee announcements, and even a message from a very proud first-time grandmother, we’ve seen an amazing amount of activity within just a month of launch. This is a great example of how vibrant online communities can be for a group of people with a common thread.